Research by consumer group Which? shows Aldi remains the UK’s cheapest supermarket amid the growing cost-of-living crisis.
In its monthly price comparison, Which? looked at the cost of a basket of 49 items, including groceries and household essentials. Aldi came in cheapest at £76.24, which was £20.30 less than Morrisons and £12.24 less than Tesco. It edged out key rival Lidl by £1.66.
The full results of the research are as follows:
| Retailer | Average £ |
| Aldi | 76.24 |
| Lidl | 77.90 |
| Asda | 85.99 |
| Sainsbury’s | 88.05 |
| Tesco | 88.48 |
| Morrisons | 96.54 |
| Ocado | 98.75 |
| Waitrose | 102.20 |
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Julie Ashfield, Managing Director of buying at Aldi, said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds. At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us. We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.”
NAM Implications:
- Time to anticipate some shopper drift from Waitrose to Aldi?
- At the very least…
- Especially given the Winter in the pipeline…
- (Are you sure you have tried all options to secure an Aldi listing?)
