FMCG brands can now gather deeper consumer insights with the release of VyPops, a cost-effective video tool providing insights direct from consumers.
Developed by Vypr, a product intelligence platform, VyPops allows users to send out questions and receive video responses from consumers. Users can target their desired audience using Vypr’s segmented panel and receive editable videos to bring research findings to life.
The company noted that the added feature to the platform gives insight cues from the consumer’s tone of voice to their facial expressions, providing at least three times more insight into how they feel compared to a selected or written response.
The new video-based offering provides insights recorded by consumers on their mobile phones using Vypr’s app. It is claimed to provide qualitative feedback in a fast and reliable manner while providing users with dynamic content for presentations and reports.
Kevin Baldwin, CEO at Vypr, said: “We are thrilled to unveil VyPops, a game-changer for how consumer views are reflected in how products are developed and sold. At Vypr, we strive to provide the most insightful and reliable insights and analysis for our clients, and VyPops is another significant step along this road for us.
“Hearing the consumer’s voice and watching their facial expressions provide invaluable insights that aren’t captured through traditional surveys. This will give our clients a new dimension of insight as to what consumers think and feel.”
Vypr’s software is currently used by product developers, marketers, category teams and retailers throughout the UK. It aims to capture the opinions of consumers to directly influence what products are launched. Vypr’s clients already include M&S, Leon and Ella’s Kitchen.
NAM Implications:
- Potentially a good test of the ‘tell-a-friend’ propensity.
- i.e. Please me and I will tell one friend…
- …disappoint me and ten friends will hear of my dissatisfaction.
- In other words, a good way of testing product concepts…
- And practicing damage limitation.
- i.e. the success of this app will be determined by the way the findings are interpreted and used.
