Mars Wrigley has appointed Alejandro Pinillos as its new Vice President of Marketing for Europe, CIS & Turkey.
He joins the confectionery manufacturer from PepsiCo, where has served as Senior VP for the Snacks category in Europe since July 2011. In his new role at Mars Wrigley, the company noted that Pinillos will bring his “extensive international FMCG knowledge and marketing experience to build on the strong Mars Wrigley brands across Europe, CIS and Turkey.”
Prior to his job at PepsiCo, he spent nineteen years at Danone and five years at P&G, combining General Manager and Marketing roles throughout his career. In preparation for his move to Mars Wrigley, Pinillos has relocated from Switzerland to London.
Marc Carena, Regional President for Mars Wrigley, commented: “Alejandro is a hugely welcomed addition to the regional team here at Mars Wrigley. He brings with him extensive marketing and industry experience, insights from across international markets, and a proven record of delivering commercial excellence. As our Marketing strategy and presence continues to build across the region, I am confident that we are in good hands with Alejandro’s innovative approach and fresh mindset – I can’t wait for us to start working together.”
Pinillos added: “I’m excited to be joining Mars Wrigley, an organisation which already has such a strong marketing legacy, beloved portfolio of household brands, and reputation for being driven by a core set of business principles. It’s a great time to be joining the team, and I can’t wait to continue driving the industry-leading Marketing strategy across the brand portfolio.”
The VP position was previously held by Matt Graham, who is now serving as Mars Wrigley’s Global VP of Marketing for Food and Nutrition.
