M&S Food has kicked off the Christmas advert season and announced that it is locking the price of more than 100 products to help customers manage the rising cost of living during the festive season.
The retailer’s 2022 ad sees Dawn French return as a Christmas Fairy, joined by her comedy partner Jennifer Saunders voicing a dog toy called Duckie.
Live on social media channels and premiering on TV this morning, there will be a series of eight ads over the coming weeks featuring M&S festive food.
The retailer stated that an upbeat tone was chosen after research revealed that 67% of adults were determined to make the most of Christmas and enjoy some much-needed festive cheer despite the cost of living crisis.
Sharry Cramond, Director of Marketing and Hospitality at M&S Food, said: “This Christmas we know families want a cosy but special get together at home. Our ad brings to life what we have to offer – the perfect menu to deliver that warm, fuzzy, festive feeling. We know value is front of mind for families and our food range is about offering the best possible quality at the best possible price – from essentials to showstoppers – alongside that all-important dose of M&S Christmas magic.”
In line with this strategy, M&S Food is locking the price of 100 “customer favourites”, including soup, satsumas, coffee, salmon and laundry liquid until the end of the year. The pledge also includes Christmas must-haves like aluminium foil, prosecco and dishwasher tablets.
The price-locked items are designed to complement M&S’s existing ‘Remarksable’ range, which features customers’ most-purchased items, with all prices benchmarked against key competitors.
