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Walmart Beats Amazon At Its Own Game On Black Friday

Bricks & mortar retailer Walmart is beginning to beat online retailer Amazon in the game it pioneered, e-commerce.

A recent CNBC report quotes data from advertising technology company Captify showing that Walmart is handily beating Amazon on online searches for deals in search terms like ‘Black Friday’ and ‘Black Friday Sales’.

Read the full article on the International Business Times website