Froneri has announced that Cadbury Caramilk will be the newest addition to its ice cream portfolio.
The brand, which debuted in the chocolate category in June 2021, will now be available in a frozen form in Asda and other retailers from February. A stick format will sell for £3.50 per pack (4 x90ml), while 480ml tubs will cost the same.
Brunhilde VanAntwerp, UK head of marketing for Cadbury ice cream, commented: “Following the success of the confectionary range, we were able to see that customers desire to try new ice creams. The UK confectionary launch showed that 13 weeks from introduction, Cadbury Caramilk became worth £15.45m, proving that it is a taste already loved by many.”
The launch Cadbury Caramilk ice cream will be supported by a marketing campaign that will feature digital, PR and social media activity.
