BrewDog is taking on Guinness with the launch of its own draught stout called Black Heart.
Described as dark, malty and very smooth, the 4.1% stout will be available first in BrewDog Bars from today. It will then roll out exclusively into Tesco and Booker in 440ml cans over the coming weeks.
Lauren Carrol, Chief Marketing Officer at BrewDog, said: “We’re so excited to launch our brand-new stout Black Heart. This is a beer for everyone… but especially those people who might think stout is only for drinking on St Patrick’s Day.
“We’ve spent a long time perfecting this – and we reckon you might just think it’s better.”
