Ice cream brand Häagen-Dazs has unveiled its first limited-edition flavour of the year.
New Salted Caramel Cappuccino is rolling out in Asda (RRP £4.90), tapping into growing demand for coffee-flavoured products.
Jose Alves, Head of Häagen-Dazs UK, said: “Coffee is one of the three original flavours Häagen-Dazs first launched in the 1960s, and continues to be popular in many of our markets worldwide. With the coffee segment in the UK currently growing at double the rate of the ice cream category, it’s the perfect time to bring back the much-loved flavour with a modern twist.
“As our best-selling flavour in the UK, we know that Salted Caramel is a strong favourite among shoppers and its combination of sweet and salty perfectly complements our coffee ice cream. Both flavours are already well-loved but together they deliver moments of joy that don’t hold back on truly luxurious indulgence.”
