Lucozade Alert has introduced a new look designed to stand out better on shelf and increase consumer appeal.
Eighteen months after the launch of the high-caffeine energy drink variant, the brand has invested in a new 500ml can design across all three flavours; Cherry Blast, Tropical Burst, and Original Lucozade.
Lucozade Alert has amassed a worth of £8.1m in value sales since launch and is continuing to grow.
Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I), said: “The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further. Lucozade Alert drove £1m in net sales value in two months at launch and now we’re back with a can that has even stronger shelf presence.
“75% of Lucozade Alert’s sales are incremental to the category meaning the brand encourages trial and drives sales, making it a staple of the growing stimulation energy segment.”
The roll-out of the new Lucozade Alert packaging is being supported by OOH, VOD, digital and social media advertising, and PR.
