Gummy vitamin brand Nutrigums is launching two new products that claim to boost muscle and bone health, energy levels, gut and digestive health and overall physical wellbeing.
Nutrigums Happy Fibre aims to help with constipation and digestive health, whilst the new Nutrigums Magnesium Citrate is designed to support normal muscle function, the nervous system and bone and tooth health.
The naturally flavoured gummies use a sweet fruit pectin base and are suitable for vegans and vegetarians. The combinations of vitamins are designed to increase absorption and function and offer maximum benefits. Both supplements will form part of the brand’s Essential Series gummies and have been created in partnership with registered consultant nutritionist Shona Wilkinson.
She said: “The Essential Series was designed to encapsulate a wide range of vitamins and minerals that hold crucial health-giving properties, covering common complaints such as low energy levels, poor digestion or wanting to improve hair and skin condition. Produced in our specialist fruit fibre format, there are also no added sugars – unlike many other gummies on the market.
“Magnesium is an essential mineral that not many people know much about. It helps with more than 300 processes in the body, most importantly with protein synthesis, cell division and nervous system regulation. We’ve paired magnesium citrate with vitamin C to boost energy production and to help reduce tiredness and fatigue.”
Nutrigums’ Happy Fibre gummies are the latest in the brand’s digestive health offering, created using chicory root fibres, (inulin), a prebiotic which supports the growth of good bacteria in the gut.
Wilkinson said: “Inulin has numerous health benefits including relieving intestinal problems, increasing absorption of minerals such as magnesium and calcium and promoting good gut bacteria to maintain a balanced microbiome. These bacteria play a vital role in your immune system defences and preventing inflammation.
“We wanted to offer consumers a simple, convenient and tasty way to top up their daily dose of essential vitamins and minerals that we all need for normal bodily function. Our vitamins are an easy way for families to support their wellbeing and it can be easily incorporated into your daily routine.”
