Protein bars and flapjack brand Warrior will release new products in Asda next month after seeing strong demand during 2022.
Fudge Brownie Warrior Crunch is the latest addition to its protein bar range, featuring a milk chocolate coating, frosted nougat core and caramel centre. Each bar contains 2.3 grams of sugar and 20 grams of milk protein.
Warrior products are stocked in over 500 Asda, and the new listing follows a successful year for its Crunch range that saw sales jump 227%.
In addition to the Fudge Brownie Warrior Crunch listing, Asda will also be adding Chocolate, Strawberry and Vanilla Warrior Whey Protein to its Warrior offering.
Kieran Fisher, founder of Warrior and KBF Enterprises, commented: “The Warrior range has proven to be popular with Asda shoppers and we’re confident these new listings will be no exception. We’re looking forward to building on our strong sales success with this expanded range.”
She added: “We are committed to driving innovation in the sports nutrition category and this latest new product offering will provide health-conscious Asda shoppers with even more ways to incorporate protein into their diet in a healthy and affordable way.”
