The retail industry has well and truly woken up to its potential as a platform for digital advertising. Rarely discussed until just a few years ago, retail media and data monetisation now represents a $100 billion growth opportunity globally.
Retailers have access to consumers’ attention on a scale few other industries can match. And that creates huge potential for selling ads, both in store and online, alongside new data services.
Read the full on the Forbes website
NAM Implications:
- For a Down-to-Earth View of a New Way Forward in Persuasion via Retail Media – see here
