KP Snacks is rolling out a new flavour for its KP Flavour Kravers range – Sour Cream & Chive
The leading nut brand launched Flavour Kravers last March with two products: Flame Grilled Steak and Smokin’ Paprika. So far, the range has driven £2.5m in sales for KP Nuts. With the introduction of Sour Cream & Chive, KP Nuts stated that it was looking to further engage shoppers, noting that dairy is the second biggest flavour in CSN.
The new product aims to capitalise on the evening sharing occasion, with the CSN Sharing segment currently worth £1.5bn and growing 8.7%. The brand highlighted that Flavour Kravers are especially popular with younger consumers whose purchase decisions are significantly influenced by interesting flavours.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “At KP Nuts, we are committed to bringing innovation to the category, introducing NPD that is grounded in key category insight.
“The new Sour Cream & Chive Flavour Kravers variant supports retailers by directly filling a gap in the market as previously there were no dairy flavours within the Tasty Nuts category. Our new Sour Cream & Chive is a unique and exciting product which will engage shoppers and boost retailer sales.”
