Coca-Cola has partnered up with the Disney-owned Marvel superhero franchise for a new consumer promotion and campaign.
The soft drinks giant has introduced six new limited-edition Marvel designs – three for Coca-Cola Zero Sugar and three for Coca-Cola Original Taste on cans, bottles and multipacks – featuring Marvel characters: Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.
The on-pack promotion offers shoppers the chance to win a getaway to the new Marvel Avengers Campus at Disneyland Paris and other exclusive prizes. The competition can be accessed by scanning QR codes on promotional packs.
The limited-edition packs and on-pack promotion will be supported by a marketing campaign which includes a new advert to run across TV, Cinema and other video-sharing platforms, as well as digital and out-of-home advertising.
