The packaging of Haleon’s allergy care brand, Piri, has undergone a significant redesign across the range (Piriteze, Pirinase, Piriton and PiriNatural).
The move follows the launch of Piri’s new creative platform, ‘More colour-filled futures together’ in 2022, which aimed to provide positive benefit differentiation and remind allergy sufferers that they can live their lives to the full during the summer months with the help of the Piri range.
Monica Michalopoulou, Marketing Director, Haleon, said: “As we enter the 2023 hay fever season from March, people will be looking for relief from their symptoms so that they can enjoy the outdoors with family and friends. The packaging re-design for our range helps to deliver clearer on-pack education on the key benefits of our sub-brands, helping consumers to choose the right product for themselves and their family.
“Following the launch of our new creative platform in 2022, we wanted to make our packaging more recognisable on shelf and aligned with our revamped creative. We hope this will help us to deliver against our mission of enabling allergy sufferers to enjoy summer.”
As well as the new packaging and comms, the Piri website now offers tools for hay fever sufferers, such as pollen forecasts and help to find the right Piri product for their needs.
The new packaging for the Piri product range is rolling out across grocery and pharmacy channels.
