Pukka is expanding its line-up with the launch of a limited-edition Chip Shop Chicken Curry pie.
The new flavour joins Pukka’s first-to-market Pepperoni Pizza pie, which launched in November in a bid to attract younger shoppers and families into the category.
The Chicken Curry pie (RRP: £2.00) has launched in Asda, with further rollout planned across multiple retail, as well as in convenience and wholesale.
“With 60 years of making and baking the nation’s favourite pies under our belt, it’s fair to say we’ve mastered the shopper-favourite classic pie combinations,” said Isaac Fisher, Managing Director at Pukka. “But to continue driving category growth, we’re adding excitement to pie fixtures with new, modern flavours which are set to bring in younger shoppers and get pies onto even more plates – and our Chip Shop Chicken Curry pie is no exception.
“With this latest recipe, we’re celebrating our chippy roots, whilst playing on the fact that we’re a nation of fish & chip lovers, to help our retail customers take an even bigger bite out of the category.”
Pukka’s latest launch comes ahead of British Pie Week (6th-12th March) with the brand planning activity across PR, influencer marketing and social media. Pukka will also be returning to TV screens until April with its ‘The People’s Pie’ campaign.
