Nestlé Cereals is launching KitKat Cereal, a new breakfast option offering the taste of the popular chocolate bar.
The newest addition to the Nestlé Cereals portfolio contains crispy cereal squares with a milk chocolate flavoured coating.
Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland, said: “We’re delighted to announce the partnership between Nestlé Cereals and KitKat.
“This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
KitKat Cereal will be available in major retailers from mid-April.
NAM Implications:
- A bit of a brand stretch…
- But minimal risk given:
- Iconic brand
- Nestlé’s credibility in cereals
- Nestlé’s footprint
- Watch this space…
