The London Essence Co., the Premium mixer brand owned by Britvic, has experienced strong performance across the retail and hospitality sectors in Britain in the last twelve months, making it the fastest-growing mixer company in the country.
The brand’s RSV is now £15m in Britain, cementing its position as the “leading challenger” in the premium mixers market. London Essence has also been voted No. 2 Top Trending Mixer by the World’s Best Bars this year and No. 4 best selling mixer.
In the at-home market, London Essence takes 5% share of the premium mixer category and has the highest-ever brand awareness, with a 52% increase in brand penetration within the last year and a retail sales value of £5m. Within hospitality, the last twelve months has seen the sales value of London Essence increase to £9.3m with 64% growth year on year. This has been fuelled by the launch of its Freshly Infused premium mixers on dispense, which is now available in over 1,000 hospitality outlets.
Melanie Ginsberg, UK Head of Marketing at The London Essence Co., commented: “We’re thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality. It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges.
“Looking forward, we have exciting plans for the rest of 2023. We will continue to build our elevated brand credentials to help our trade partners drive category growth, whilst ramping up our deployment of Freshly Infused, our premium mixing dispense platform, delivering elevated mixed drinks and solus serves. This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence.”
