Robinsons, the leading squash brand owned by Britvic, has revamped its range, including core squash, Fruit & Barley, Benefits and Minis variants.
The brand, worth nearly £200m in retail sales value, is championing the ‘real fruit joy’ found in every bottle with a new look and feel that aims to modernise the brand.
The rebranded packs, rolling out this month, sport a simplified design which features bold colours and sliced fruit to re-enforce the real fruit messaging.
The roll-out will be accompanied by a major marketing campaign over the coming months.
