Finish has extended its dishwasher tablets range with the launch of its new ‘Ultimate Plus’ product.
The NPD promises an “unbeatable clean”, even on an Eco-cycle, engineered with innovative Cycle-Sync technology. This technology is said to activate the right ingredient at the right time in the dishwasher cycle to deliver an intensive clean that avoids the need to pre-rinse dishes.
Finish pointed to research showing that skipping any pre-rinsing of dishes could save households up to 1,000 litres of water per year.
To mark the launch, Finish is hosting an interactive sampling activation in spring, where consumers can see Cycle Sync technology come to life as an immersive experience at Waterloo station on 25 April.
Kamila Golebiewska, R&D Lead for Ultimate Plus, said: “Finish Ultimate Plus has been years in the making and is our best innovation yet”.
Finish Ultimate Plus is rolling out in supermarkets nationwide, with prices starting at £5.
