Following last year’s launch of BOMBAY Citron Pressé, BOMBAY SAPPHIRE is introducing BOMBAY Pressé Citrus Collins. Inspired by the Tom Collins cocktail, this is the latest addition to the brand’s ready-to-drink (RTD) portfolio across the UK, Germany and Benelux.
The Tom Collins cocktail is made with gin, lemon juice and sugar syrup. The 250ml ready-to-drink Citrus Collins is said to have a natural, refreshing and vibrant citrus flavour, featuring a blend of Mediterranean lemons and the brand’s signature London Dry Gin mixed with premium soda water.
The matte-finish packaging has been carefully designed to preserve the standard of the drink both on-shelf and once purchased. The material helps protect the liquid from sunlight, keeping the drink fresh and cold for longer and is also recyclable.
Claire Layfield, Brand Director for BOMBAY SAPPHIRE UK & Ireland, said: “Following the success of the launch of BOMBAY Citron Pressé last year, we’re thrilled to launch a ready-to-drink version, inspired by the iconic Tom Collins cocktail.
“Packed with vibrant, zesty, citrus notes, the BOMBAY Pressé Citrus Collins promises to be unrivalled when it comes to taste. It has been skilfully crafted to showcase the signature juniper and citrus notes of BOMBAY Citron Pressé gin, meaning fans can enjoy a bar-standard cocktail and the quality that BOMBAY SAPPHIRE is known for. The beauty of our ready-to-drink portfolio is that the emphasis is placed on convenience, but not at the expense of taste.”
