Rolled tortilla chip brand Chipoys is launching in the UK next month.
A popular snack brand in the US, Chipoys will be available in two flavours – Fire Red Hot and Chilli & Lime.
Produced in Mexico, the brand stated that the bagged snacks provide consumers with bold flavours that are in high demand and will appeal to consumers looking for something new in the crisps, snacks and nuts category.
“Chipoys is a genuine and established challenger brand to the ever-popular market leaders, amassing a huge following which looks set to continue into the UK,” said Andy Brown, Managing Director at supplier Envis Snacks.
“Chipoys has a huge following in the US, and with demand for new, innovative products and strong, exciting flavours on the rise, we know that UK consumers are going to love them.”
Chipoys have been formulated specifically for the UK market to be extra spicy and contain natural colourings. They are available in cases of 8 x 113.4g bags.
NAM Implications:
- Time to check with US members of your network…
- …re the need to build up some sleep reserves.
- Or not?
