Iceland Foods is enhancing its rapid grocery delivery offer by partnering with Just Eat.
The service will launch in more than 200 Iceland stores around the country by the end of April. Shoppers using the Just Eat app will be able to order from a selection of 5,000 Iceland products and have them delivered in as little as under 30 minutes.
Initially available in places like London, Manchester, Belfast and Leeds, the service is set to be rolled out to “many more” towns and cities during the remainder of 2023.
The frozen food specialist already offers rapid delivery via a tie-up with Uber Eats. It also offers a next-day delivery service via its own network.
Justin Addison, international and wholesale director at Iceland Foods, said: “At Iceland our customers are our priority, and we consistently hear that they want more convenient access to our products – both on high streets across the UK and from the comfort of their homes. We are excited to be partnering with Just Eat, enabling us to expand our offering with instant delivery at the click of a button.”
The grocery estate on the Just Eat platform has expanded to over 2,500 sites in the last year, working with the likes of Asda, Sainsbury’s and the Co-op.
Amy Heather, Director of Strategic accounts at Just Eat, said: “Our partnership with Iceland is another big step in our grocery delivery journey in the UK, bringing even more convenient grocery options to our customers.
“Iceland is a brand that champions local communities with stores on high streets across the whole UK, and we’re excited to partner with them to deliver groceries to meet the demands of even more households looking for fast, convenient grocery options.”
