Premium mixer brand The London Essence Co. has expanded its crafted soda range with the launch of White Peach & Jasmine and Pink Grapefruit variants in 6x150ml multipack can formats (RRP £3.75) and 500ml bottles (RRP £2).
The new formats will be rolled out across a number of retailers from March 2023, including Sainsbury’s, Tesco, Asda, and Waitrose.
The Pink Grapefruit Crafted Soda from London Essence was originally launched in April 2022. However, the launch of the new formats marks the first time the SKU will be available via retail channels, having previously only been available via hospitality and direct-to-consumer websites.
London Essence’s White Peach & Jasmine Crafted Soda is currently available in selected retailers in 500ml bottles. However, the launch of the SKU into the brand’s 150ml can will provide consumers with a more convenient format.
UK Head of Marketing at The London Essence Co., Melanie Ginsberg, said: “We’re thrilled to be expanding our much-loved Crafted Soda range which will soon be available widely across a number of retailers. This expansion of our grocery presence will allow our range to be readily available to even more consumers showcasing the brand’s successful growth within the premium mixer category and allowing consumers to enjoy a premium drinks experience from the comfort of their own home.’
The launch of the new soda formats follows the news of London Essence’s exponential growth across GB retail in the last twelve months, making it the fastest-growing mixer company in GB with 52% increase in brand penetration within the last year.
