Boost is launching a limited edition Sport flavour – Raspberry and Mango – next month.
With Raspberry flavour profiles in 55% growth and Mango seeing 58% growth, the brand hopes the combination will “shake up the Sports category and bring something unique and exciting to the soft drinks market”.
The new flavour will expand Boost’s offering in a category which, in the past year alone, has become the second fastest growing within soft drinks, with 28% value growth YoY. Growing 63%, Boost Sport is currently the number two sports drink brand in value and volume.
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Taking into account the current success of the Sports Drink category, as well as the growing popularity of the two hero flavours we’ve chosen, now was the perfect opportunity to bring a Sports Drink to the market that ticked the boxes of both ‘taste’ and ‘value’ – the two main drivers of choice for consumers.
“Packed full of flavour, the release will be available to trade from April with the aim of building a real buzz around the product, providing something that people can enjoy for a limited time only when prepping for a sports event or looking for maximum hydration in their day to day life.
“As our first launch for 2023, we can’t wait to see how the release performs for our customers and their core consumer groups.”
The limited edition release will be available for 79p, with the goal of helping retailers to communicate value on fixture amidst increased consumer price consciousness, whilst still delivering good margins.
