Yogurt brand Nomadic has marked its 25th anniversary with a new look and growth plan. It follows a strong twelve months for the company, with continued double-digit growth.
The news comes after the January launch of the company’s first non-yogurt products, two protein puddings. First stocked in Morrisons and Spar, these are now set to be rolled out across a wide range of retailers.
The new look is said to add “dynamism and energy” to its packaging, with a bolder logo and simplified visual approach. It features a variety of coloured chevrons to not only indicate the flavour, but also to add a sense of momentum – while enhancing its ‘nomad’ striding figure.
Nomadic has also dropped ‘dairy’ from its branding, supporting its plans to extend into new categories.
Bethan Miles, Nomadic’s Brand Manager, said: “Hard work of any kind needs easy, nourishing, food and we’ve already got a range of products that fulfil this – whether it’s for on-the-go satisfaction, or when people have a little more time. This new design now gives us maximum shelf stand-out.”
The company is supporting the new look with in-store activation and an ATL campaign, set to launch nationwide in early summer.
