Jack Daniel’s and Coca-Cola have announced the launch of their ready-to-drink (RTD) format in Britain.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the RTD is inspired by the classic bar cocktail.
The product resulting from this global agreement between the two brands will hit shelves in Britain alongside other markets in Europe – before expanding to markets in Latin America and Asia throughout 2023. The product debuted in Mexico in November 2022.
A Coca-Cola Zero Sugar version will also be available in Britain.
Marshall Farrer, EVP, Chief Strategic Growth Officer and President Europe, from Brown-Forman, the owner of Jack Daniel’s, said: “We are thrilled that Jack Daniel’s and Coca-Cola RTD is expanding to new markets, delivering the unique taste that was made to set the standard for bar calls around the world to our fans in Europe.”
Elaine Maher, Associate Director at Coca-Cola Europacific Partners and distributor of Jack Daniel’s & Coca-Cola RTD in Britain, added: “This is a huge moment for us, for our customers and for the alcoholic ready-to-drink (ARTD) category. The UK is the biggest ARTD market in Europe and expected to grow significantly by 2030, driven largely by pre-mixed cocktails. Within this, whisky-based variants are in growth– and what better brands to join forces to accelerate this growth than Jack Daniel’s and Coca-Cola.
“Jack Daniel’s and Cola is already the No.1 pre-mixed SKU in GB worth £38m RSV and with consumer testing revealing that shoppers are more likely to pick up the new Coca-Cola co-branded Jack Daniel’s ARTD SKU, we’re confident further growth will follow particularly as we’re also making a Coca-Cola Zero Sugar option available in GB.
“Convenience and simplicity are key for in-home occasions, and with Jack Daniel’s & Coca-Cola now available in a ready-to-drink format, consumers can now easily replicate the perfect serve of this iconic ‘bar call’ drink at home.”
