Hydration brand iPRO has announced a strategic partnership with WHSmith to drive its international expansion forward. Following its launch in Spain and Ireland in the Spring of last year, iPRO is now expanding into the retailer’s airport stores in Italy and Brussels.
Ornela Zylyftari, International FMCG Buyer at WHSmith, commented: “Our companies share a common goal of providing consumers with high-quality, nutritious products that promote a healthy lifestyle. By combining our strengths and resources, we are confident that we can provide our customers products that stand out in the market and deliver on our promise of promoting wellness.
“We believe that this partnership will not only benefit our businesses but also provide consumers with a delicious and convenient way to incorporate essential vitamins into their daily routine. We look forward to the success that this collaboration will bring and are excited to see the positive impact it will have on the health and well-being of our consumers.”
Global Commercial Director at iPRO, Sophie Christy, added: “Our partnership with WHSmith is a pivotal step in our journey towards global expansion. We are thrilled to extend our reach to new international markets and believe that the travel sector presents an exciting opportunity for us. We remain committed to our mission of encouraging healthier drinking habits for the whole family, and we are confident that our continued partnership with WHSmith will enable us to achieve that.”
