Online shopping group THG has inked a new partnership with beauty e-commerce retailer Maximo Group, which operates websites including allbeauty.com and fragrancedirect.co.uk.
The 10-year deal will initially focus on re-platforming the two sites on THG’s Ingenuity platform to support Maximo’s growth plans. THG Ingenuity will also become Maximo’s UK operational partner, providing warehouse and fulfilment services.
The technology and fulfilment services agreement encompasses website services, including design, build, hosting and maintenance; warehousing and fulfilment services; and end-customer delivery services via THG’s network of couriers.
The partnership is expected to add in excess of £150m in revenue to the Ingenuity platform annually.
Matthew Moulding, Chief Executive of THG, commented: “This represents the early fruits of our focus on larger enterprise customers and underlines our position as the online partner of choice for the prestige beauty industry. I am delighted with the progress of our refocused sales team, with our pipeline continuing to build momentum.
“Our unique end-to-end global multichannel solution means our addressable market across beauty, FMCG and retail is significant and will continue to expand as a result of our continuous programme of innovation.”
Vivek Ganotra, THG Ingenuity Chief Executive Officer, added: “Expansion into new international markets is a strategic priority for Maximo Group, with our global distribution network and cross-border expertise enabling its brands to capitalise on the growing digital channel shift across many beauty categories.”
Meanwhile, Ian Smith, Founder and CEO of Maximo Group, stated that the move would enable its customers to benefit from an “enhanced shopping experience”.
He concluded: “As a brand owner, THG understood our ambitions from the outset, with Ingenuity’s track record of re-platforming large beauty brands making them a natural strategic partner. We have been deeply impressed with the speed at which Ingenuity have delivered and their commitment to a true partnership from outset.”
