Bestway has announced the launch of a new event, called The Bestway Retail Showcase 2023, which it said is a first of its kind in the sector.
The event, which will take place at the Liverpool Exhibition Centre on the 25 May 2023, will see Bestway stage the biggest gathering of its retail customers and supply partners alongside its specialist retail team. It said the move will help collectively support and help drive further growth and margin for its retailers.
Over 1,000 retailers will attend the Showcase, alongside 140 suppliers who will be exhibiting and participating across the categories.
The event will incorporate elements of the regional Retail Development Shows and the Drinks at Home events (hosted by Bargain Booze) which have proven to be market-leading over many years.
Retailers will be able to enjoy interactive events, experiential zones and food tastings which will incorporate ‘perfect serve’ masterclasses, cocktail making and pairing sessions to help them drive customer engagement. For example, the Marketing Zone will have a drop-in session for advice and a host of industry insights from marketing leader insight company, Lumina.
There will also be live demos, presentations on best practice, and opportunities for retailers to participate in workshops, as well as engaging in networking events with other independent retailers, as well as suppliers and Bestway colleagues.
This is in addition to a host of impactful branded stands, and exclusive Show deals to help drive more profit, as well as live ‘mock stores’ for convenience and licensed exemplars which will showcase the very latest from Bestway’s store development team alongside product giveaways, competitions, and prize draws.
Finally, Bestway’s Retail Development Awards (RDA’s) will relaunch in May as ‘Bestway Performance Awards’ being hosted at the end of the year. The awards celebrate outstanding achievements and businesses successes as part of Bestway’s ethos of continuous development and helping retailers drive growth.
Dawood Pervez, Bestway Wholesale’s managing director, said: “We are delighted and proud to be launching The Bestway Retail Showcase, which is a major investment into our retailers, and takes our Retail Development Programme to a whole new level, launching as unique new trade show hand-in-hand with a new media partner. We’re there together to share ideas, learn from each other and build new relationships in a friendly, community and convivial atmosphere.”
Pervez added: “We see this event as a journey of discovery for our retailers. It’s often hard for independent retailers to find time to discover the latest trends and insights to support their business but here is the opportunity for them to discover the latest and great new products and services from suppliers, as well as share ideas from meeting like-minded independent business owners, often with the same challenges.
Bestway’s new media partner will be following the journey of the retailers in their stores as they apply their learnings to help grow category sales and grow their business who enter the awards. The stores will be filmed and form part of the award entry and played out at the awards.
NAM Implications:
- An opportunity to share insights with fellow retailers.
- And Bestway will be on hand to handle the rest.
