Fermented milk drink brand Yakult has launched a new ‘Plus’ variant that includes fibre and vitamin C to support immunity and feed gut bacteria.
Yakult Plus contains 20 billion friendly bacteria (L. casei Shirota), is 30 calories a bottle, fat-free, gluten-free and suitable for vegetarians.
The product comes in an 8 x 65ml bottle pack with new recyclable cardboard packaging that is also being rolled out to the rest of the Yakult range.
Yakult Plus has started rolling out in supermarkets this week, supported by PR, broadcast, print, OOH and in-store activity.
Hiroaki Yoshimura, Managing Director for Yakult UK & Ireland, said: “With a fresh look, a brand-new taste and the added benefits of vitamin C and fibre, we’re confident that Yakult Plus will comfortably find a place in everyone’s wellbeing routines. Plus, the bigger packs, and more sustainable packaging, helps to make looking after our wellness more convenient than ever.”
