Canned cocktail brand Funkin Cocktails has added three new lines to its range – Aperitivo Spritz, Berry Woo Woo and Lime Margarita.
The trio are aimed at capitalising on the growing demand for ready-to-drink (RTD) cocktails ahead of the key summer trading period.
“With lighter evenings already in full swing and Bank Holiday season just around the corner, cold and refreshing cocktails are going to be front of mind for shoppers, so our new additions are a great opportunity to help them expand their repertoire and drive additional sales in this hugely popular and fast-growing category,” said Ben Anderson, Funkin Cocktails marketing director.
“This latest wave of innovation is all part of our mission to build genuine excitement around enjoying bar quality cocktails wherever our consumers are. This is exactly why we only ever add new products to our range that are driven by consumer insights so we know shoppers will be reaching for these summer drinks time and again.”
