Cadbury Twirl launched a new limited-edition Mint flavour.
The brand noted that Mint is one of the top five flavours for standard chocolate, with the mint chocolate category as a whole worth £66m RSV.
“We’re incredibly excited to be bringing this brand-new flavour to our beloved Twirl range. The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience,” said Frederike Grohmann, Brand Manager for Cadbury Twirl at Mondelēz International.
“With Twirl, we’re passionate about bringing value to the singles market through continued innovation. Over the past few years, we’ve brought orange, caramel and now mint flavours to the bar – driving the category into fresh and exciting places for both retailers and shoppers alike.”
The launch of the new Twirl Mint line (RRP 75p – 43g) will be supported with PR, digital and social media activity.
