Waitrose is claiming to have become the first supermarket in the UK to test selling wine bottles without plastic and foil sleeves around the neck of wine bottles.
The removal of sleeves, which form no functional purpose, is being trialled on Waitrose’s own brand Loved & Found wine range of lesser-known grape varieties and wine regions. Initially four bottles will be sold without neck sleeves, which are officially known as ‘capsules’, and by the end of the year the packaging will be removed from the full range of ten Loved & Found wines as part of the retailer’s plans to reduce unnecessary packaging.
Barry Dick, MW and Beer, Wine and Spirit Sourcing Manager for Waitrose, said: “Bottle neck sleeves were introduced many years ago to prevent pests such as moths and weevils from ruining wines kept in dark, damp cellars. The caterpillars of this moth species would bore into the wine corks, causing the wine to leak, or taste musty. Nowadays, few people have wine cellars and those who do tend to keep them in much better conditions. This has meant that the sleeves have remained for purely aesthetic reasons and are no longer needed to protect wine.
“The quality of corks used by the wine industry has also been dramatically improved. The bottles in our trial will be corked with a new FSC cork which has been extensively tried and tested for its ability to resist being contaminated with TCA, which makes corks smell and taste mouldy and ruins wine. TCA is the reason why cork fell out of favour, but cork has great sustainability credentials which is why it’s making a comeback.
“The bottles look quite different as the neck appears naked, so it will be interesting to see how our customers react to us removing these familiar sleeves. I for one am looking forward to not having to wrestle with the packaging.”
Waitrose estimates that removing the capsules on its range of ten Loved and Found wines alone will save half a tonne of unnecessary packaging per year.
NAM Implications:
- Hope they intended to make their own-label wine ‘look cheaper’?
- Some consumers ‘enjoy’ the ritual of removing the sleeves, despite scratches on fingers.
- Presumably their wine supplier/s are keeping a stock of sleeves at hand…
- …just-in-case?
