Altria Group missed sales expectations for the first quarter on Thursday, as price-sensitive consumers switched to cheaper brands of cigarettes and smokeless tobacco products.
Read the full article on the Reuters website
NAM Implications:
- Smokers are probably better able to judge the risk of a switch from brands comprising 42% of the market to less expensive alternatives.
- Business people know the impact of an 11.1% fall in shipment volumes for smokable products…
- The key issue is how ’permanent’ the change…
