Aldi has highlighted its recent success by pointing to data from Kantar that shows more than two-thirds (66.4%) of British households now shop with the discounter after it attracted an additional 1.1m shoppers over the last year.
The data reveals that households switched over £300m in grocery spend to Aldi in the first quarter of this year, with the chain’s shoppers buying more items per visit than at any other supermarket.
Kantar figures released earlier this week show one pound in every ten that is spent in British supermarkets now goes through Aldi’s tills after its market share reached double-digits (10.1%) for the first time.
Giles Hurley, Chief Executive Officer of Aldi UK, commented: “Almost 19 million shoppers are taking advantage of our brand-like quality and unbeatable prices.
“People are facing difficult choices about how they spend their money and are changing the way they shop. Shoppers are switching from big stores with big prices to counter the effects of inflation and keep more of their money in their pockets.
“Independent analysis shows we are consistently the UK’s cheapest supermarket, and our commitment to our customers is that will always be the case.”
NAM Implications:
- Yes, ‘data from Kantar shows more than two-thirds (66.4%) of British households now shop with the discounter’
- …and a 10.1% market share…
- …and a25% growth rate.
- Has to mean that suppliers have to have increasingly good reasons for not dealing with Aldi.
