Tesco’s One Stop subsidiary has announced a new price lock promise on over 80 products as part of moves to underline the convenience retailer’s commitment value during the cost of living crisis.
One Stop noted that its previous Low Everyday Prices campaign was well received by its customers and helped the chain confirm its “market leading position in value for money amongst convenience retailers”.
The latest price lock covers a range of products across fresh food, store cupboard, snacking and household, including from both One Stop’s own-label range and brands. The products and prices will stay locked until 17 July.
One Stop’s Head of Product, Marianne Aitke, commented: “We continuously review the range of products that make-up our campaign, this allows us to give our convenience customers guaranteed locked, low prices on everyday products.”
Head Customer and Business Support, Nigel Prendergast, added: “We know our customers want value more than ever, and we are committed to delivering consistently low prices across our stores to help our customer’s budgets go further.”
NAM Implications:
- A reasonable selection to assess relative demand…
- …enabling a push on the most popular, with some variation by retailer profile.
- Watch this space…
