Rio has launched a 1.5 litre bottle for the growing number of consumers drinking at home.
The brand noted that people are opting for drinks in take-home formats, and with the trend set to grow, it has launched a pack size that taps into this demand.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks and Rio, said: “Considering the rising popularity of take drink home formats, which have grown 13.5% since last year, we felt there was a gap in the market for a 1.5L bottle of our original Rio Tropical flavour. Rio is both a drink that can cater to a range of drinking occasions as well as a beverage choice for those looking for a healthier alternative to sugary drinks. Packed with flavour and made for sharing, we can’t wait to see how this release performs for our customers and their core consumer groups.”
