Mars Food-owned brand Dolmio has introduced a new range of pasta sauces, offering bold flavours inspired by international cuisines.
From mild to fiery, the three ‘Intensify’ sauces are rolling out in Sainsbury’s, with Asda, Morrisons and Tesco to follow in June and July.
Dolmio pointed to research showing that shoppers were looking for more intense flavours in the pasta sauce aisle. The Intensify range includes Creamy Garlic & Black Pepper, Red Pepper, Smoked Paprika & Chilli, and Sun-ripened Tomato & Chilli.
The brand stated that with nearly 80% of adults seeing internationally inspired foods and flavours as a good way to experience and explore new cultures, world foods have been staging a takeover in the sauce aisle.
Sian Gavin, Senior Marketing Manager at Mars Food, commented: “2023 is all about boldness in the flavour game, so the launch of Intensify is the perfect way to enable the Italian category to take centre stage and turn up taste buds with what is to come.
“Italian cuisine remains the nation’s favourite, yet with tastes and preferences developing and people wanting access to more of a variety of flavours at home – we have listened and actioned their desires with Intensify – delivering this flavour and depth that we know Brits are looking for.”
