Seven Bro7hers Brewing Co is launching a Pineapple Pale Ale for Summer, exclusively in Asda stores.
The Salford-based brewery’s fruity 440ml pale will hit shelves from today as part of the supermarket’s seasonal rotation on craft beers. The new beer will join Seven Bro7hers’ Juicy IPA, which has been a permanent fixture in stores since 2021.
The Pineapple Pale Ale (5% ABV) will be available in 280 Asda stores until November, with an RRP of £3.00.
CEO Of Seven Bro7hers Brewing Co, Keith McAvoy said: “The launch of Pineapple Pale Ale in Asda really speaks to the talent of our brewing team – its fresh, fun, and sessionable – perfect for summer. We are proud to see it revisited, the recipe reworked to be the best it could be and ready for ASDA shoppers.
“To see another of our special edition range land in Asda stores is a great moment for our business. As one of the UK’s biggest superstores, it is a fantastic platform for customers to explore all that Seven Bro7hers has to offer and makes craft beer accessible for everyone. In a tough climate for the beer industry, it is a win for our brand and supports our growth.”
