Lidl has been named cheapest supermarket in The Grocer’s latest ‘Super Grocer 33’ price comparison, beating all the UK’s major supermarkets, including key rival Aldi.
The price index, which compares the cost of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl came out cheapest even after other supermarkets’ discount schemes were applied.
Overall, the discounter was found to be 10% (£6.17) cheaper than Tesco – and still £5.13 after Clubcard discounts were applied. Similarly, the same products at Sainsbury’s cost £6.80 more, with no benefit from the supermarket’s Nectar Prices.
Lidl noted that the win also comes despite traditional supermarkets recently announcing an array of price drops to reflect falling commodity costs in categories such as dairy and bakery.
The discounter offered the lowest price on 26 products – and exclusively the lowest price for five products across a range of categories.
| Supermarket | Ratio Price Summary | Price compared to Lidl |
| Lidl | £50.27 | – |
| Aldi | £50.46 | +19p |
| Asda | £54.42 | +£4.15 |
| Tesco | £56.44 | +£6.17 |
| Sainsbury’s | £57.07 | +£7.30 |
| Morrisons | £60.05 | +£9.78 |
| Waitrose | £70.18 | +£19.91 |
Ryan McDonnell, Chief Executive at Lidl GB, commented: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.
“We know people switch to us make savings, but then stay with us when they realise that they’re not having to compromise on quality.”
