Lidl’s UK operation to introduce new vacuum-packed, recyclable packaging across its beef mince range as part of its drive to reduce the use the plastic.
The move comes despite Sainsbury’s hitting the headlines earlier this year when it made the same switch. Some shoppers complained that the new packaging turned the meat to mush and made it difficult to cook with. Anti-plastic campaigners also criticised the move from hard plastic trays to soft film, saying it would not go in most household recycling collections.
Lidl highlighted that the new vacuum-packed packaging uses almost two-thirds (63%) less plastic, with the smaller packs saving space and resulting in up to 350 delivery trucks being taken off the road per year.
As well as collectively saving over 250 tonnes of plastic a year, the new packaging has around double the current shelf life, cutting back on food waste.
The packaging change will be introduced at the beginning of next year. Lidl noted that as well as keeping the mince fresher for longer, the easy peel film means consumers won’t touch the raw meat, whilst the smaller footprint pack takes up less storage space in the fridge or freezer
Shyam Unarket, Lidl GB’s Head of Responsible Sourcing & Ethical Trade, said: “Plastic reduction is a huge priority for us, and this one change will reduce the amount of plastic in each pack by a whopping two thirds, culminating in the elimination of over 250 tonnes of plastic from packaging a year. However, we also recognise the important role that plastic plays in our daily lives. That’s why it’s hugely important that our plastic reduction strategy is centred around a progressive circular programme. By ensuring that any new packaging is recyclable, we’ll be able to help prevent plastic pollution in our environment.
“When the new packaging arrives in store early next year, we know that the huge benefits both from a sustainability and practical perspective, will be welcomed by our customers.”
