Bill payment service PayPoint has announced the rollout of PayPoint Engage, a new digital proposition that allows FMCG brands to partner with its network of 40,000 convenience stores, with the aim of boosting product sales and driving additional footfall for retailers.
PayPoint’s digital vouchers can be delivered in seconds via SMS or email, giving consumers a “frictionless and simple” means of engaging with brands in thousands of convenience stores across the country.
Initially trialled late last year to help retailers increase footfall in the face of the cost-of-living crisis, PayPoint Engage has already partnered with leading drinks and snack brands. It is said to offer brands the ability to create digital interactions, push NPD and increase sales and distribution.
Anthony Sappor, Retail Proposition & Partnerships Director at PayPoint, commented: “We’re excited about all the possibilities PayPoint Engage brings. Given the pressure on household incomes, the ability of our platform to deliver value to consumers in the convenience sector is hugely beneficial for all parties.
“Brands and suppliers now have access to a solution that is simple, measurable, creative and covers the sector. Meanwhile, our retailer partners are given additional tools and campaigns to engage and incentivise consumers.”
