Refillable deodorant brand Fussy has joined forces with BrewDog to create a beer-inspired deodorant, dubbing it: the world’s first ‘beer-odorant’.
The new roll-on is said to have notes of the brewer’s Punk IPA brand, with a hoppy and tropical scent.
The limited-edition product uses Fussy’s natural ingredients and plastic-free compostable refills, and is aimed as a gift for Father’s Day.
“This has been a real fun one,” said BrewDog’s Chief Marketing Officer Lauren Carrol. “For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple? I say, why not do both.
“It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant – it smells just like the real thing! But please smell responsibly.”
Matt Kennedy, CEO & founder of Fussy, added: “When we first brewed up with the idea of creating this very special beer-odorant, BrewDog was the obvious choice to begin this journey with – we just had to get them involved.
“A planet-saving deodorant and a planet-saving beer joining forces to bring you the deodorant the world never knew it needed.”
The beer-odorant can be purchased on both the BrewDog and Fussy websites.
NAM Implications:
- Calls to mind the old maxim: Get the name of an early riser…
- …and you can sleep all day.
- Could the same be said of an odour mask for non-drinkers?
