With an increasing number of cash-strapped shoppers heading to discounters, Aldi UK is set to open five new stores in the coming weeks to meet this growing demand.
It will be opening in new locations this month, including Southampton and Whittlesey. Further stores in Norwich, Castle Donington and Porthcawl will also open in early July.
The openings form part of Aldi’s plan to invest more than £400m in store development this year, growing its estate from the current 990 sites across the UK.
George Brown, Real Estate Director at Aldi UK, said: “Demand for Aldi has never been higher, and more than two thirds of British households already shop with us.
“However, there are still too many people for whom shopping at Aldi isn’t a convenient option and we’re committed to changing that, giving even more people access to our award-winning products at unbeatable prices.
“To meet that demand, we are investing in new stores up and down the country and won’t stop until we’ve made quality, affordable food accessible to everyone.”
Earlier this week, Aldi was named the cheapest supermarket in the UK for the twelfth month in a row.
The price comparison across a basket of everyday groceries carried out by consumer group Which? showed Aldi was £18.31 cheaper than the most expensive supermarket, Waitrose. It was also £8.96 cheaper than Tesco and £10.49 cheaper than Morrisons.
NAM Implications:
- Anyone still needing reasons for this rate of expansion, think:
- 10.1% grocery share
- Sales growth 25%
- Still looking for ways of safely trading with them?
