Mash Direct has introduced air fryer cooking instructions to the packaging of some of its most popular products.
From this week, the new Mash Direct cooking instructions will be on packs sold in supermarkets and convenience stores, including Morrisons, Amazon Fresh, Spar and Londis. The Mash Direct Sweet Potato Fries, Beer Battered Chips, Beer Battered Onion Rings, Roast Potatoes, Skinny Fries, Peri Peri Fries, Crispy Veg Bakes, Salt & Chilli Wedges, Potato Rosti and Southern Fried Potatoes will all be available to purchase with new air fryer cooking instructions on pack.
The new cooking instructions have been introduced following growth in the popularity of air fryers among consumers. Sales statistics indicate that demand for air fryers has increased by over 2,000% since 2021, particularly due to their energy-efficient properties amidst the cost of living crisis.
Jack Hamilton, Chief Executive Office at Mash Direct, commented: “We are extremely excited to be able to offer our customers a new and convenient way to cook and enjoy our products. The new cooking instructions will make our products accessible for even more consumers, and we hope this new addition to the range will help us continue to grow our brand and bring healthy, convenient ready-to-eat vegetable accompaniments to many more tables.”
