Young’s Seafood is adding two new products to its Gastro range after seeing significant sales growth.
The new Gastro Tempura Battered Roast Garlic & Herb Sole Fillets and the Gastro Signature Breaded Sweet Chilli Fish Fillets are launching in Iceland this month and have been designed to appeal to consumers seeking “affordable, tasty dishes they can enjoy at home while retaining the feel-good factor of eating out”.
The launches come after a period of strong growth for the Gastro brand, with sales up 20.8% in the past 12 weeks to £19m and annual sales sitting at £78.1m, an increase of 9.1% over the past year.
Following the introduction of the Sole species into the Gastro range with the launch of its Sicilian Lemon Pepper Sole Fillets in 2022, Young’s has launched a second Sole product into the range with the new Tempura Battered Roast Garlic & Herb Sole Fillets. They come in a 280g pack that serves two (RRP £4.50) and aim to offer shoppers a different species alternative to traditional Cod and Haddock for mid-week ‘dinner for tonight’ options and weekend meal occasions.
Meanwhile, Young’s Signature Breaded Sweet Chilli Fish Fillets (RRP £4.50) are said to be the ideal option for adding “excitement” to a mid-week meal when served alongside an Asian salad or noodles, making it an appealing choice for younger consumers and those seeking new flavour options.
Julian Fletcher, Marketing Director at Young’s Seafood, said: “Whilst we are seeing shoppers moving spend from out of home to in home due to the cost of living, many consumers still want to retain the feel-good factor of eating out. Premium frozen fish is perfectly placed to cater for these needs, and we’re seeing this trend reflected in the growth of our Gastro brand, which has welcomed 500,000 new shoppers over the past year as shoppers seek out delicious, new fish options that can add excitement to mid-week dinners and weekend meal occasions alike.
“Young’s Gastro has been the number one brand in premium frozen fish for over ten years and the introduction of our new Tempura Battered Roast Garlic and Herb Sole Fillets and our Sweet Chilli Fish Fillets to the Young’s range continues our commitment to offer tasty, premium fish options that can satisfy consumer’s cravings for restaurant quality dishes at home.”
