Tropicana has unveiled its latest campaign, entitled “It’s THAT Juice”. The new campaign, created by advertising agency LOLA MullenLowe, brings to life the concept that – like Tropicana – the thing that makes you shine brighter is what’s on the inside.
The creative, set to run throughout 2023, brings focus to the brand’s classic chilled juice range and its new ambient range. Launched in May, Tropicana’s latest innovation fills the gap in branded offerings in the not-from-concentrate ambient juice category.
Rolling out across the UK with OOH & digital, BVOD, Social and PR, the campaign grounds itself in the brand’s philosophy of positivity.
Mick Van Ettinger, Chief Marketing Officer, Europe at Tropicana Brands Group, said: “The launch of this new campaign marks an exciting moment for our beautiful brand. It expresses our confidence as market leaders and showcases what makes Tropicana special. It’s about more than our heritage, or our sun-ripened oranges that are handpicked at their peak and squeezed within 24 hours – it’s because Tropicana isn’t just any juice, it’s THAT juice.”
