Danone-owned brand Activia has expanded its offering with the launch of a new range of functional yogurts.
Activia Fibre is claimed to help to support gut health, with each pot containing live cultures, as well as calcium and fibre to support daily vitamin intake.
The new Fibre range is available in three variants: walnut and oats, apple and cereals, and muesli.
Zoë-Marie Ellis, head of nutrition and science communication at Danone UK & Ireland, commented: “We know that both taste and nutritional benefits are paramount to consumers in today’s market, and the Activia Fibre range will not only satisfy tastebuds but also add to consumers’ daily fibre intake while maintaining the strong gut health credentials across our other ranges”.
The new range will roll out into retailers over the coming weeks, with an RRP of £2.75 per four-pack.
