Best of Poland, the UK importer and distributor of Polish food and drink products, has unveiled two new sugar-free options to extend the Ngine range of energy drinks.
Ngine Mojito Zero Sugar and Ngine Original Zero Sugar join Ngine Original, the energy drink renowned for its characteristic flavour and quality ingredients, including natural caffeine and a high juice content (20%).
Ngine Mojito Zero Sugar retains the Lime & Mint flavour, which has made Ngine Mojito Original (250ml) a best-seller in Poland with 75% of the energy drinks market. The new Ngine Original Zero Sugar also contains a high juice content, but no added sugar
“Energy drinks are increasingly popular and it’s a rapidly growing category, but consumers are also seeking healthier options across all aspects of their diet so these two new zero sugar options are the ideal way to meet both requirements while delivering extra shopper choice,” said Debbie King, Retail Sales & Marketing Director at Best of Poland.
“Ngine is a very popular, tried and trusted energy drinks brand which offers retailers the opportunity to benefit from significant brand and category growth within the UK market, while giving consumers two new healthier and competitively priced options to meet growing demand for zero sugar products.”
All three Ngine flavours are available in 250ml cans; Ngine Original is also available in a 4 x 250ml multipack.
To support the launch, Best of Poland’s activation plans include promotions, on-shelf activity, point of sale and direct-to-consumer engagement plans, as well as online and social media marketing.
The new Ngine Mojito Zero Sugar and Ngine Original Zero Sugar are rolling out to UK retailers with an RRP of 45p (250ml).
